Sally Weiss is a marketing professional with over 25 years of experience in a wide range of positions, including market research, market analysis, public relations and advertising.  Much of that time was spent at General Motors in a variety of market research positions, including both qualitative and quantitative studies.  This experience has given her the ability to work out complex issues, resulting in clear, concise recommendations.

Since 2005, Sally has been specializing in qualitative research as an independent consultant serving clients in a wide variety of industries.  Her goal is to deliver actionable information that helps her clients better understand their customers in order to make well-informed decisions.

Sally has lived in Bangladesh, Germany, and China, giving her the ability to understand many different points of view. 

Sally has completed focus group moderating training at the Burke Institute.  She is also an adjunct faculty member at Rochester Institute of Technology where she teaches market research.